Growth

What the surface does

Growth holds three things: the paid demand test, the organic research and approval log, and the referral ladder. Each produces an artefact you can inspect before anything is spent or sent.

The demand test

The paid test is deliberately one strategy rather than a menu, because its purpose is to measure need rather than to measure marketing. The artefact is a Facebook ad using Advantage+ placements on a ten-euro budget, with the product photographed on a plain white background, primary text consisting of the product’s specifications, and “Order now” as the call to action.

The pass bar is stated before the spend: click-through rate at or above three per cent, and cost per click below one euro. If specifications alone produce that, people need the product rather than the copy.

The artefact carries specifications only, headline included, because the headline is the most-read position and a persuasive line there would contaminate the very result the test exists to measure. The test that decides what counts as a specification is provenance, not vocabulary: a claim about the product is a specification; a promise about our conduct, or an observation about the market, is not. The selling angle still ships — it simply ships outside the ad artefact. An angle drawn from an evidence leg older than thirty days is dropped rather than asserted in the present tense.

Ad spend is a separate, visible balance from your subscription. A plan never quietly consumes advertising money.

Organic campaigns

The organic engine researches an audience per platform and produces a framing brief — the biggest topic, the biggest problem, the strongest solution, and how the product should be positioned into that conversation. Every narrated step is the retrieval itself, stamped with the URL, the HTTP status, the bytes returned, the rows extracted and the date. There is no method that can emit a line about work that did not happen.

Reachability is a measured property of a retrieval that produced rows, never of a response that merely arrived: a two-hundred response carrying an empty shell is a refusal, and is reported as one. Where a platform will not yield rows, the engine refuses by name instead of inventing an audience.

Nothing is posted. There is no posting function and no import that could become one. The approval gate records an approval; no code path can act on it, and no platform credential exists in the system to act with. An approval is stored as recorded, not executed.

The referral ladder

Referrals are tracked as observed stages, and a stage only ever advances: link opened, find served, claimed, account saved, dashboard entered. Credit is granted at the far end of that ladder. “Qualified” means the person really joined and reached the dashboard — not invited, not clicked, not shared.

A qualified referral funds ten euros toward a sale and raises your usage limits. The first qualified referral doubles your limits; each one after adds fifty per cent of the base, additively rather than compounding, up to a cap. The cap exists because an uncapped multiplier would make a referral farm cheaper than a subscription. The multiplier scales limits, never costs, so it applies to every feature and to every tier including the free one. See pricing for the tiers it acts on, and the referral programme terms for the rules.

People you invited are shown to you anonymised, with the stage each reached. Never an email address, and never what they claimed.

Honest limits

• Campaigns are not created in an ads manager for you. The artefact and its pass criteria are produced; the launch is yours.
• Organic research currently refuses on platforms that no longer serve extractable data. A confident audience insight would be a fabrication.
• Funded amounts are held as a real balance credited on a real event. A figure computed for a screen without a corresponding balance is a defect this system has already had once and now guards against.

After a click comes the rest of the machine: activity.